Pandemic thoughts: Is it time to go surfing?

This pandemic is a great time to move your business online two years ago.


Experts have been talking about the digitalisation of commerce and remote working for a long time, but most people can't be bothered to make the change as long as everything's going on as usual.

Well, some businesses have gone under because of this quarantine, while a few have thrived.

Guess which have gone under and which have thrived?

The lockdowns have merely pushed to the extreme, a megatrend that's already been happening for two decades: People are increasingly working and living off the internet.

You're already part of that trend. You bank online, you use an app to call a ride, you order food to your door with your phone.

The question is, do you want to ride the crest of the wave or be swamped by it? (Or be so far out that you miss it entirely?)

You're already ordering pizza on your phone. When are you going to start running a business from your phone?

If you want to ride the wave, here's your surfboard:

The best time to plant an oak tree was one hundred years ago.

The second best time is today.

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